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Medical Device Marketing
In In 2007, China's regulatory entity has separated regular medical devices from in vitro diagnostic products with different classification standards as well as filing regulations. Even though both medical devices and IVD products have three classifications, the way they are classified are quite different. For medical devices, only long-term implanted, and first launched products require clinical trials while most IVD products (e.g. Class II and III) require clinical trials in China.
Compared to pharmaceuticals, medical devices and IVDs have a greater variety of categories and the regulatory & marketing strategy is often more complicated. In order to successfully develop China's large market, there is a need for good partners with superior experience on China related market. In many cases, with the right regulatory strategy, clinical trials can be exempted and the marketing design can be more efficient.


NovoTek has therefore designed and established a zero-risk, one-stop distribution service model that can collaborate with our clients to co-develop China's rapidly growing markets with
• More than eight years of pharmaceuticals and medical device marketing experience
• Carry out free market and risk evaluation on indentified products from all-important aspects prior to contract discussion with partners
• An integrated platform can carry out activities from market evaluation, regulatory filing all the way down to market launch
• Efficiently use international clinical trial data to obtain clinical trial exemption in China
• 100 sales personnel experienced in medical device (including IVD) marketing and distribution
• Sales force covers 75% of all Class III hospital and 70% of all hospitals
• Cover cost of registration in China to provide risk-free enter into Chinese market
• Internationalized business management team with great feedback from customers worldwide

Important Numbers:
2012 annual total sales of medical devices over RMB 100 million
More than 20 products on the pipeline
What we can do to help you bring medical devices to China
Quick facts and figures on the total Chinese market
Current products NovoTek is working on
How to work with NovoTek to bring your medical devices and IVDs into China
Sales force covers both medical devices (Class I to Class III) and IVD products.
Bearing capability on marketing, distribution, and technical support. Special trained technicians according to different product provide 24/7 support to our customers.
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